Moving into a new home is an exciting time, and you’re probably daydreaming about decor and paint schemes and new furniture. But before you get into the fun stuff, there are some basics you should
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Real Estate Agents have an obligation to their clients to do everything they can to smooth the process of selling your home. We are your advocate, the professional you are turning to for help. Most people want an agent they can not only trust but will do all they can to get the most money for their home in the least amount of time with the fewest headaches along the way.
So how should you go about finding an Agent that you love? Well, here are some things that your Agent should be doing for you...
1. Price The Home Correctly! Pricing a home correctly is the #1 MOST IMPORTANT job of your Agent. Smart sellers should be looking for an Agent who sells homes for close to the original listing price. The best Real Estate agents have a reputation for pricing homes accurately and not telling a seller what they want to hear to get a listing.
As a seller, you should be aware that pricing a listing too high can cause major issues in the sale. Buyers may avoid it, and if they avoid the home long enough, it will develop a bad reputation. Eventually, you will be forced to drop the price to be competitive in the marketplace, but by that point, the bad rep will have stuck.
Even with a competitive price, buyers will be likely to low-ball you after a period of time. Ultimately you may sell the house for less than what you would have if you had priced it correctly, to begin with.
2. Market The Hell Out Of The Property! Marketing is one area where your Agent should really kick trash. :) Your agent should be hire a professional photographer. The photography on your home is absolutely one of the most essential factors in selling your home. The internet will be where home buyers discover your home. If your homes pictures suck, you will lose out on a significant amount of traffic.
Your Real Estate agent should be well versed on how to get the word out using all available marketing channels, not just the MLS. Ideally, your Agent should have a website that lures traffic and showcases all their properties for sale. They should also be using all social media, like Facebook, Google+, Pinterest and other platforms, to spread the word.
Your Agent's marketing material should be top-notch, from photographs to videos to the brochures used to market the home. Investing in a quality Real Estate agent who understands how crucial the marketing is will reap enormous benefits.
3. Communicate! A seller needs to know what is going on with the sale of their home. Your Agent should regularly update you on the feedback from showings and about anything else that may concern you. Even if there are no offers, keeping in touch let's you know that are working hard for you.
So find an Agent that you can fall in love with!:)
Brittany Manning is a REALTOR® at Boise Premier Real Estate in Meridian, ID. Brittany was raised on a potato farm in Burley, ID and graduated from Idaho State University in 2003. Since becoming an....